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Coca-Cola and Bahamas Masqueraders 10 Years of Partnership Shows the Magic of Carnival

Bahamas Masqueraders through their partnership with Coca-Cola has shared the excitement of Carnival to Bahamians and beyond for the past ten years.

Coca-Cola believes in celebrating joy, music, expression and community, which Bahamas Masqueraders display each Carnival season. Through this dynamic partnership thousands of revelers will be hydrated and energized during the upcoming Bahamas Carnival Weekend May 17 to May 20, 2024.

Bahamas Masqueraders offers its members a unique Carnival experience through their quality costumes and events, which is why Coca-Cola has been a proud sponsor of the brand for the past 9 years.

A’Shan Bowe, Bahamas Masqueraders Logistics Manager and Lead Designer said working with the best brands was a key factor when forming this partnership.

“We like to align ourselves with the most premium brands and that is Coca-Cola. When you look at their products from Vitamin Water to Dasani and Powerade they consistently provide the top product for our revelers.” Bowe said.

Over the years this partnership has elevated the Carnival experience for participants with the introduction of the Road Fever Goodie bag sponsored by Caribbean Bottling Company (CBC), local producers of Coca-Cola and Dasani products. 

The attention to detail and dedication to ensuring peak Carnival satisfaction is what Bowe said makes this partnership such a “great symbiotic relationship.”

“Coca-Cola has supported us in so many ways in providing the best experience each Carnival season. In return, Coca-Cola floods their brand at all our events and during the Road March. Whether it’s cups, bottles, hats or even the Coca-Cola and Dasani truck we look forward to seeing the brand well represented.” Bowe shared.

Jadrian Turnquest, CBC’s Marketing Manager shared that this partnership is a testament to their desire as a company to give back.

“As a company committed to giving back to our local community, we are excited to partner with the Bahamas Masqueraders Carnival Group for another year supporting the cultural Carnival celebration and assisting them with creating memorable experiences to hundreds of participants and thousands of spectators during the road march,” Turnquest said.

As the days countdown to a weekend that will surely be “full of vibes”, Bowe said to be on the lookout for exciting new things brought to you courtesy of Coca-Cola and Bahamas Masqueraders.

“Another thing I love so much about this partnership is that we are always coming up with new innovative ideas to bring to the Bahamian market. I know Coca-Cola has a strong Carnival presence in Trinidad so it's exciting creating fun ways to introduce products here.” Bowe exclaimed.

This fated partnership shows no signs of slowing down. With 10 years down, Carnival goers should anticipate great things in the next decade to come. As Bowe said, the skies are the limit when it comes to a quality Carnival experience between the premier band and the premier brand.

For more information on all things Bahamas Masqueraders, their costumes and events visit their website at www.bahamasmasqueraders.com.