Long days and rising temperatures make it difficult to get through the day, but Coca-Cola and Marvel’s limited edition superhero cans are the perfect hero to lift you out your slump.
The mega brands latest partnership, fuses the delicious flavor of Coca-Cola with Marvels beloved superheroes, aiming to uplift consumers with every taste. The collaboration includes the limited-time creation of 30 Marvel characters on Coca-Cola and Coca-Cola Zero packaging along with digital collectible characters and new comic book covers highlighting this heroic partnership, to name a few.
“Coca-Cola has a long history with Disney, and it’s exciting to have a relationship that encourages and enables us to continue to push ourselves and our relationship to new heights creatively,” said Islam ElDessouky, global head of creative strategy and content for Coca-Cola Trademark. “This latest collaboration with Marvel allows us to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences.”
Bahamians will not have to travel abroad to get their hands on these special edition beverages. Caribbean Bottling Company (CBC), local producers of Coca-Cola and Dasani products will be distributing these action-packed cans and bottles throughout the entire country.
“This special collaboration has been designed to celebrate the consumer, who are the superheroes of real-life, making the right choices and continuing to go on despite all adversities, who are hopeful and relentless just like the Marvel superheroes!” said Claudia Navarro, President of Marketing for Latin America in The Coca-Cola Company CBC is proud to bring this global partnership to the islands of The Bahamas as both Coca-Cola and Marvel are well loved throughout the nation.
Here in The Bahamas, The Marvel heroes and villains featured in designs across these limited-edition products include: Black Panther, Ironman, Deadpool, Nick Fury, Blade, and Wolverine.
Whether you are a Marvel fanatic or simply love to enjoy a Coca-Cola throughout your day, these superhero designs have enough action to boost your mood; scan the QR-code on the package for a special AR experience with your favorite Marvel characters.
However, the excitement between these dynamic duos does not end on the package. For this partnership, there will be many opportunities for consumers to submerge themselves in the Coca-Cola and Marvel universe. Through exclusive events, branded prizes and enter-to-win giveaways the possibilities are endless.