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2024
November Enter the Holidays with a Spirit of Giving with Caribbean Bottling Company
  Caribbean Bottling Company and Caribbean Wines and Spirits Dazzles at Jollification with Two Activations
  House of Angostura Shines at Food Festival with Signature Cocktails and an Exclusive Lounge Experience
October Bahamas Goombay Punch Launches Exclusive Limited-Edition Congratulatory Cans for Winning Team Susan Chase
  Coca-Cola Creates Memories to Last Forever at Paradise Plates 
  Coca-Cola Celebrates International Coastal Cleanup Day with Blue Lagoon Island
September Coca-Cola® and the OREO® Brands Become “Besties,” Launch Limited-Edition Drink and Cookie that Perfectly Pair Iconic Brands
  Selena Cartwright 2024 Carleton Williams Scholarship Recipient Looks Forward to Exciting New School Year
August Ken Mullings and Powerade Team Up to Host Jump Clinic 
  Coca-Cola Marvels Guests at Exclusive Early Movie Premiere 
July Coca-Cola and Marvel’s Superhero Designed Packages is the Ultimate Summer Collab
  Powerade Athlete Ken Mullings Leaps and Soars to the Olympics
June Susan Chase Shines to Win 2nd Annual Bahamas Goombay Punch Cup
  Goombay Punch to Unleash the Heat at Long Island Regatta
May

Goombay Punch Cup Makes Major Waves in Sailing

 

Coca-Cola and Bahamas Masqueraders 10 Years of Partnership Shows the Magic of Carnival

  Ken Mullings Levels Up Through Powerade Sponsorship 
April

Carleton William’s Legacy Provides Educational Opportunities for Bahamian Students

  The National Family Island Regatta Sets Sail on its 68th Year of Competition with Goombay Punch
  Coca-Cola’s Giveaway Promotes Coming Together Over Meals
March Dasani Hydrates Team Bahamas & Team TCI for CARIFTA Aquatics 2024
February

Powerade sponsors Baark! Potcakeman for the 10th year

 

Bahamas Goombay Punch Supports the St. Valentine’s Day Regatta

   
2023  
December

Coca Cola sponsors $20,000 to One Family Junkanoo Group for 2023 Boxing Day Junkanoo Parade

  Caribbean Bottling Company Launches 2nd Annual Bahamas Goombay Punch Cup at the Best of The Best Regatta
  Coca Cola launches new holiday campaign, "The World Needs More Santas" partnering with the Salvation Army to be Santa this Christmas
July

Timothy Kemp wins a full scholarship from Coca-Cola


Coca Cola launches new holiday campaign, "The World Needs More Santas" partnering with the Salvation Army to be Santa this Christmas

Caribbean Bottling Company, local producers of Coca-Cola recently launched its holiday campaign. This campaign titled, The World Needs More Santas, aims to evoke the Christmas cheer. Through new limited time only Santa themed Christmas designs on their Coke Cans, this year Coca-Cola has included a built in experience-led ecosystem to drive consumer engagement. This global festive campaign will launch in more than 80 markets globally, and 34 markets in Latin America and the Caribbean, anchored in a narrative that will focus on the magic of kindness.  

"The World Needs More Santas" advert will showcase the spirit of generosity and goodwill in us all and is a theme that will run through all campaign touchpoints. To bring a sprinkle of Real Magic into the Christmas Season, Coca-Cola has released the new Santa’s Call experience (accessible by scanning the QR code on the new cans). Powered by Artificial Intelligence, consumers this year will be able to have a real-time conversation with Santa Claus.  At the end of the interaction, the participant will be inspired to become Santa Claus themself, to evoke the Christmas cheer across their communities.

The new Coca-Cola Christmas television ad portrays a city where hundreds of Santas walk the streets. Over the course of the film, we see the many Santas helping and supporting others, building to the understanding that, in this world full of Santas, we see a world full of kindness. The culmination reveals that what we’ve been witnessing was in fact people’s 'inner Santa' as they performed acts of generosity and goodwill, closing with the line: ‘The World Needs More Santas’.

Coca-Cola has had a longstanding affiliation with the image of Santa Claus following initial use in Christmas adverts in the 1920’s. In 1931, Coca-Cola commissioned Haddon Sundblom, a Michigan-born illustrator, to create images of Santa that were worked into the brand Holiday campaign. The iconic imagery is synonymous with Coca-Cola and the originals can be found in art galleries across the world. 

As part of the campaign, Caribbean Bottling Company will make a $15,000 contribution to The Salvation Army to further support their efforts to feed the less fortunate over this holiday season. Further, it’s expected that some funds will be earmarked to further the progress of building a new women’s shelter on Gladstone Road, a project recently announced by The Salvation Army.

“Giving back during the holiday season is incredibly important to us, as we seek to continuously assist the communities in which we operate” noted, Jonathan Thronebury, Marketing Director at Caribbean Bottling Company. “Our campaign (The World Needs More Santas) is focused on kindness and being your brother’s keeper; it’s how we celebrate Christmas, and we hope to encourage that goodwill and generosity year round.”