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2024
November Enter the Holidays with a Spirit of Giving with Caribbean Bottling Company
  Caribbean Bottling Company and Caribbean Wines and Spirits Dazzles at Jollification with Two Activations
  House of Angostura Shines at Food Festival with Signature Cocktails and an Exclusive Lounge Experience
October Bahamas Goombay Punch Launches Exclusive Limited-Edition Congratulatory Cans for Winning Team Susan Chase
  Coca-Cola Creates Memories to Last Forever at Paradise Plates 
  Coca-Cola Celebrates International Coastal Cleanup Day with Blue Lagoon Island
September Coca-Cola® and the OREO® Brands Become “Besties,” Launch Limited-Edition Drink and Cookie that Perfectly Pair Iconic Brands
  Selena Cartwright 2024 Carleton Williams Scholarship Recipient Looks Forward to Exciting New School Year
August Ken Mullings and Powerade Team Up to Host Jump Clinic 
  Coca-Cola Marvels Guests at Exclusive Early Movie Premiere 
July Coca-Cola and Marvel’s Superhero Designed Packages is the Ultimate Summer Collab
  Powerade Athlete Ken Mullings Leaps and Soars to the Olympics
June Susan Chase Shines to Win 2nd Annual Bahamas Goombay Punch Cup
  Goombay Punch to Unleash the Heat at Long Island Regatta
May

Goombay Punch Cup Makes Major Waves in Sailing

 

Coca-Cola and Bahamas Masqueraders 10 Years of Partnership Shows the Magic of Carnival

  Ken Mullings Levels Up Through Powerade Sponsorship 
April

Carleton William’s Legacy Provides Educational Opportunities for Bahamian Students

  The National Family Island Regatta Sets Sail on its 68th Year of Competition with Goombay Punch
  Coca-Cola’s Giveaway Promotes Coming Together Over Meals
March Dasani Hydrates Team Bahamas & Team TCI for CARIFTA Aquatics 2024
February

Powerade sponsors Baark! Potcakeman for the 10th year

 

Bahamas Goombay Punch Supports the St. Valentine’s Day Regatta

   
2023  
December

Coca Cola sponsors $20,000 to One Family Junkanoo Group for 2023 Boxing Day Junkanoo Parade

  Caribbean Bottling Company Launches 2nd Annual Bahamas Goombay Punch Cup at the Best of The Best Regatta
  Coca Cola launches new holiday campaign, "The World Needs More Santas" partnering with the Salvation Army to be Santa this Christmas
July

Timothy Kemp wins a full scholarship from Coca-Cola


Coca-Cola Marvels Guests at Exclusive Early Movie Premiere 


click to view photo

Coca-Cola in partnership with Heineken rolled out the red carpet for nearly 200 invited guests for an early screening of Marvel's newest blockbuster Deadpool and Wolverine.

This summer, Coca-Cola and Disney joined forces again in a global partnership. The Hero's Collaboration, which focuses on celebrating the consumer, who are the superheroes of real-life. One of partnership's main highlights is the inclusion of over 30 iconic Marvel superhero characters on Coca-Cola and Coca-Cola No Sugar cans and bottles for a limited time only.

To commemorate this momentous occasion, Coca-Cola was inspired to host a movie premiere with partner, Fusion Superplex to celebrate the consumer and Marvel's latest film. Heineken/Commonwealth Brewery Limited (CBL) jumped at the idea of hosting a joint movie premiere; an excellent opportunity for two giants in the beverage industry to collaborate.

"The event underscored the message that even the most unpredictable partnerships can work together to create real magic. Both brands aimed to spotlight their global partnership with Marvel while also celebrating their consumers and we all nailed it perfectly." Jonathan Thronebury, Marketing Director of Caribbean Bottling Company (CBC), local producers of Coca-Cola and Dasani products, said.

Echoing similar sentiments as Thronebury, Martysta Turnquest-Bastian, Commonwealth Brewery Limited CMI & Media Coordinator spoke on the reasoning for this premiere.

"...This premiere would be an opportunity to create unique brand experiences whilst mirroring the Deadpool and Wolverine story with our unlikely partnership." Turnquest-Bastian said.

All VIP seats at Fusion were reserved for this event. Guests included clients, lucky winners, influencers, and local media partners.

Both brands succeeded in transforming Fusion into a Coca-Cola, Heineken and Marvel utopia. No expense was spared in creating the ambiance for the evening. From intentionally curated branding to the décor, delicious hors d'oeuvres, superhero models, and swag bags it was a Coca-Cola and Heineken extravaganza, with Marvel at the center.

"The exclusivity and synchronized branding made it distinctly feel like a Coca-Cola and Heineken event. Which brought the glamour of a Hollywood movie premiere to The Bahamas." Thronebury expressed.

"We wanted to immerse our audience in the world of Heineken and Coca-Cola whilst really paying homage to the movie's main characters. Our hope was to create an experience that was refreshing on all fronts, with amazing beverages but also quirky and unique touches." Turnquest Bastian said.

While attendees would agree that the main attraction of the night was submerging themselves in the Deadpool and Wolverine universe.

When asked what they are most proud of Thronebury and Turnquest-Bastian revealed what their highlight was.

"Showcasing the strengths of both brands and celebrating our consumers, who are our everyday superheroes. For us, that was the true highlight." Thronebury said.

" Being able to work alongside Coca-Cola to create an amazing consumer experience. The comradery that was showcased as well as the attention to detail that went into this event was phenomenal." Turnquest-Bastian concluded.

This Summer Coca-Cola is not turning off the heat. With lots of exciting promotions and prizes for consumers to win, there is something for everyone. Enter-To-Win a trip for four to New York or upgrade your life with Coca-Cola at Wendy's to name a few. To stay up to date with all things Coca-Cola, visit the website at www.cbcbahamas today.