Caribbean Bottling Company (CBC), local producers of Coca-Cola, recently honored its commitment to provide a financial donation to The Salvation Army, a pledge made as part of their holiday campaign, 'The World Needs More Santas.' In addition to the monetary contribution, CBC actively participated in various holiday initiatives alongside The Salvation Army.

Throughout the festive season, CBC joined The Salvation Army at bell ringing events and orchestrated donations of Christmas gifts, presenting them to the children of The Salvation Army. In the spirit of fostering joy and community, CBC also hosted special lunches with the kids to present each child with a Christmas gift.

The holiday campaign featured limited-time Santa-themed Christmas designs on Coca-Cola cans, creating a unique experience-led ecosystem to engage consumers. The global festive campaign spanned more than 80 markets worldwide, with 34 markets in Latin America and the Caribbean, emphasizing the magic of kindness.
In alignment with the campaign's commitment to giving back, CBC’s $15,000 contribution to The Salvation Army will not only support efforts to feed the less fortunate but will also contribute to the future construction of a new women’s shelter on Gladstone Road, a project recently announced by The Salvation Army.

“It was special to spend time with the kids, laughing and sharing jokes while we had lunch and presented them with Christmas gifts. We were able to showcase our inner Santa’s and give back during the holiday season. While we hope to continue our support with The Salvation Army, we want to encourage persons to embrace the holiday spirit year-round and continue to be our brother and sister’s keeper.” stated Jonathan Thronebury, Marketing Director at CBC.

Major Aldene Meo, Divisional Director of Women’s Ministries at The Salvation Army Bahamas Division, emphasized the vital role of corporate sponsors like Caribbean Bottling Company in supporting the non-profit organization. "As a non-profit organization, The Salvation Army depends on assistance from corporate sponsors such as Caribbean Bottling Company to continue our efforts to assist persons in need," Major Meo stated. Expressing gratitude for existing supporters, she highlighted that their work extends beyond the holiday season, emphasizing the hope to witness the kindness and goodwill of the holiday season continue throughout the entire year.