Company News

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2017
Sept:

Powerade Potcakeman Triathlon

July: Sprite teams up with the Royal Bahamas Police Force for the 9th year (updated)
 

Lesly St. Fleur to host first Beach Soccer Clinic with Powerade

  Caribbean Coke Bottler upgrades to solar power in The Bahamas
 

Sprite teams up with the Royal Bahamas Police Force for the 9th year

June:

K. Kaiya Pinder wins a full scholarship from Coca-Cola

 

Basketball Smiles Summer Program

April:

Coca-Cola is a National Sponsor of IAAF World Relays

March:

Lesly St Fleur is Powered by Powerade

  Dasani & Coca-Cola team up to sponsor the 64th National Family Island Regatta
  Dog Days Half Marathon participants will be Powered by Powerade
 

Coca-Cola Zero Sugar makes its mark on Festival Rum Bahamas

Feb:

Powerade to Power Cyclist for the 2017 Ride For Hope

Jan:

Coca-Cola partners with Pure Silk – Bahamas LPGA Classic for the 4th year

 

All Race Weekend will be hydrated with Dasani water.

2016
Nov:

Bahamas Half Marathon powered by Powerade

Oct:

Powerade & Dasani will hydrate the Run For Pompey

Aug:

#ThatsGold with Coca-Cola

 

Caribbean Bottling Company introduces a new beverage, Dasani Sparkling, and it is well received by the public.

July: Locally Coca-Cola will feature Arianna Vanderpool-Wallace, our local Olympic Swimmer
June: Coca Cola suports the 49th Annual Long Island Regatta
May: Bahamas Masqueraders are Coca-Cola Red!
 

Coca-Cola partners with Special Olympics Bahamas

April: Dasani hydrates walker and runners
 

Dasani & Coca-Cola team up to sponsor the 63rd National Family Island Regatta

 

Dasani hydrates all Dog Days Half Marathon participants

Feb: The Dirty Mule is back at Festival RumBahamas
  Schweppes Grapefruit gets Social Media love
  St. Valentine’s Day Regatta loves Coca-Cola
Jan:

Coca-Cola sponsors the 4th Pure Silk LPGA Tournament

  Dasani Refreshes Race Weekend

#ThatsGold with Coca-Cola
The Coca-Cola Company has one of the longest standing Global partnerships with the Olympics in the world, and this Olympic Games they showed us that “Gold Moments” don’t only happen on the podium.


Coca-Cola limited edition Olympic cans. CBC issued two designs, one to celebrate swimming, and another to celebrate Track & Field.

#ThatsGold is the Coca-Cola Company’s global campaign in support of the 2016 Olympic Games in Rio. The campaign is centered around the idea that not every special moment requires a podium to be golden! Gold moments are experienced every day from a family vacation, to success at work, or a refreshing beverage on hot summer day. Caribbean Bottling Company (CBC), local producer of Coca-Cola products, activated this global campaign locally in two phases.

The first segment was celebrating our national Olympic athlete, Arianna Vanderpool-Wallace, who was one of the two Caribbean swimmers included in the Coca-Cola global campaign. During a meet and greet at the CBC facility Vanderpool-Wallace signed a limited number of official Coca-Cola Rio Olympic posters that were later distributed to a number of key sporting institutions, including but not limited to the Ministry of Youth, Sports and Culture, and the National Sports Authority. Vanderpool-Wallace’s image can also be found at popular sporting lounges such as Twisted Lime, Cricket Club, Green Parrot, and End Zone, as well as grocery stores such as Super Value.

The second portion of the execution consisted of #ThatsGold pop-up activations. “This concept came about in a team meeting,” explains Cara Douglas, Marketing Manager CBC. “We were looking for a different way to reach our customers, and give them a special moment – and what’s better than a pop-up surprise!”

So far the company has activated four #ThatsGold pop-ups across New Providence. The first was a “Beach Day” theme at Goodman’s Bay beach on Emancipation Day, where over 200 persons were given a cold Coca-Cola, and a free gift. The second pop-up was on Bay St where over 100 persons were given funds to catch their bus home. Third was at the Thompson Blvd ESSO, where the first 30 persons to spend $20 or more at the pump got a $10 gas voucher to use on their next visit. For the fourth and most recent event the Coca-Cola team took over the Oakesfield McDonald’s location and rewarded every customer during the event that BIGGIE sized their meal with a $5 voucher and a free gift. At each event thus far all persons rewarded have truly felt like it was a GOLD moment for them, and felt the spirit of #ThatsGold.

Interesting in seeing more about CBC’s activation of #ThatsGold either the Arianna Vanderpool-Wallace engagement, or the pop-up activations? If so visit their Facebook Page. The final #ThatsGold pop-up happened in Rawson Square on Friday 19th.


Cara Douglas – CBC Marketing Manager, presents Arianna Vanderpool-Wallace’s signed photo to Dr. Danny Johnson, Minister of Youth Sports and Culture. Her famed photo now adorns their conference room.


That’s Gold Beach Day – Emancipation Day at Goodman’s Bay Beach.

 


That’s Gold Bay St Bus Driver! Coca-Cola covers over 100 persons bus fare to get home as part of the #ThatsGold pop-up activation.


Happy people who just got a Gold moment


This gentleman was one of 30 persons who walked away from ESSO Thompson Blvd with a $10 voucher courtesy of Coca-Cola’s #ThatsGold pop-up event.


Happy Customer with her $10 voucher after filling up at the pump – courtesy of Coca-Cola’s #ThatsGold campaign.