Company News

News/Posts
2017
Nov:

For the 4th year both Powerade and Dasani water will hydrate all Bahamas Half participants.

Oct:

Coca-Cola supports the International Culture Festival

 

Powerade & Dasani will hydrate the Run For Pompey

Sept:

Powerade Potcakeman Triathlon

July: Sprite teams up with the Royal Bahamas Police Force for the 9th year (updated)
 

Lesly St. Fleur to host first Beach Soccer Clinic with Powerade

  Caribbean Coke Bottler upgrades to solar power in The Bahamas
 

Sprite teams up with the Royal Bahamas Police Force for the 9th year

June:

K. Kaiya Pinder wins a full scholarship from Coca-Cola

 

Basketball Smiles Summer Program

April:

Coca-Cola is a National Sponsor of IAAF World Relays

March:

Lesly St Fleur is Powered by Powerade

  Dasani & Coca-Cola team up to sponsor the 64th National Family Island Regatta
  Dog Days Half Marathon participants will be Powered by Powerade
 

Coca-Cola Zero Sugar makes its mark on Festival Rum Bahamas

Feb:

Powerade to Power Cyclist for the 2017 Ride For Hope

Jan:

Coca-Cola partners with Pure Silk – Bahamas LPGA Classic for the 4th year

 

All Race Weekend will be hydrated with Dasani water.

2016
Nov:

Bahamas Half Marathon powered by Powerade

Oct:

Powerade & Dasani will hydrate the Run For Pompey

Aug:

#ThatsGold with Coca-Cola

 

Caribbean Bottling Company introduces a new beverage, Dasani Sparkling, and it is well received by the public.

July: Locally Coca-Cola will feature Arianna Vanderpool-Wallace, our local Olympic Swimmer
June: Coca Cola suports the 49th Annual Long Island Regatta
May: Bahamas Masqueraders are Coca-Cola Red!
 

Coca-Cola partners with Special Olympics Bahamas

April: Dasani hydrates walker and runners
 

Dasani & Coca-Cola team up to sponsor the 63rd National Family Island Regatta

 

Dasani hydrates all Dog Days Half Marathon participants

Feb: The Dirty Mule is back at Festival RumBahamas
  Schweppes Grapefruit gets Social Media love
  St. Valentine’s Day Regatta loves Coca-Cola
Jan:

Coca-Cola sponsors the 4th Pure Silk LPGA Tournament

  Dasani Refreshes Race Weekend

Coca Cola goes for gold in Rio 2016 Olympic Games with glocal #thatsgold campaign


Locally Coca-Cola will feature Arianna Vanderpool-Wallace, our local Olympic Swimmer

As the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has its eyes set on celebrating gold – but not just the gold found on top of the world’s most elite podium. In the 88th year of this special partnership, Coca-Cola will celebrate with fans across the world the gold feeling that comes from accomplishing something great, however simple, in an everyday moment. 
“While the gold medal is an icon of sporting success, Coca-Cola believes that gold moments can happen far beyond the podium. They can happen every day and all around the world,” Cara Douglas, Marketing Manager – Caribbean Bottling Company, local producer of Coca-Cola. “For Coca-Cola, gold moments are made of special feelings – joyful, refreshing, sharable – all of those moments that make you feel gold, just like the feeling of drinking an ice-cold Coca-Cola. We look forward to bringing #ThatsGold to life in The Bahamas and around the world this summer.”

#ThatsGold, which is rolling out around the world, will come to life through Global Television and Print Campaign and out-of-home campaign, featuring famous gold moments from previous Olympic Games and the faces of some of the most famous athletes from around the world, including our very own Olympic Swimmer, Arianna Vanderpool-Wallace.

In line with the recent “Taste the Feeling” global creative campaign, the images featured in the global creative depict authentic, real gold moments on and off the podium with a Coca-Cola, Diet Coke, or Coca-Cola Zero. The television ads center on the gold moments that happen both on and off the podium during the Olympic Games.

Additionally, in the lead up to the Games, Coca-Cola has been the presenting partner of the Olympic flame on its incredible 95-day journey through Brazil as part of the Rio 2016 Olympic Torch Relay. By the time the torch arrives in Rio de Janeiro, the flame will have been carried by over 12,000 people, having visited 320 cities, covering 20,000km on land, and over 16,000km by air. Nearly 2,000 Coca-Cola torchbearers are helping the flame reach the most remote and diverse corners of Brazil, chosen based upon the inspiring work they have done in their communities, for embracing positivity and for the gold spirit with which they bring people together.

The Bahamas, is one of more than 50 markets activating #ThatsGold globally.  The campaign will come to life through an integrated marketing program that incorporates an elite group of athletes, and general public. Here in the Bahamas we you see pieces of the campaign in our local food stores, #ThatsGold pop-up activations, billboards, television ads, and social media activities.  

Historic Partnership
The Rio 2016 Olympic Games marks 88 years of partnership between The Coca-Cola Company and the International Olympic Committee and the Olympic Movement.  “As an Olympic sponsor since 1928, we believe the Olympic Games are a force for good that unite people through a common interest in sports, and we have seen first-hand the positive impact and long-lasting legacy they leave on the communities of the host nations,” said Douglas.  “We support the core values of the Olympic Movement – excellence, friendship and respect – and are proud to continue our role in helping to make the Olympics a memorable experience for athletes, fans and communities all around the world.”