Company News

News/Posts
2018
April: Powerade to Fuel United F.C. Footballers
  CBC’s “Light It Up” Blue Cocktail A Hit At REACH Jazz Night
  Caribbean Bottling Company Celebrates Earth Day!
  Hundreds Take Part In Powerade Potcakeman Triathlon
March: Caribbean Bottling Company To Give Away Five Supervalue Shopping Sprees
 

Coca-Cola Supports Grand Bahama YMCA Soccer League Players

  Coca-Cola Zero Sugar & Dasani Supports Miss World Bahamas
  Powerade & Dasani to Hydrate Athletes During 2018 Flag Football Season
  Powerade to Fuel 2018 Potcakeman Participants
  Powerade & Dasani to Hydrate Athletes at 2018 CARIFTA Games
Feb: Powerade & Dasani to Fuel Cyclists During 2018 Ride For Hope
  Caribbean Bottling Company Supports Bahamian Culture at St. Valentine’s Day Regatta
  Dasani Celebrates Heart Month with the Sir Victor Sassoon Heart Foundation
Jan: Dasani Water To Hydrate Sunshine Insurance Race Weekend 2018
  Caribbean Bottling Company and Pure Silk Partner for Bahamas LPGA Classic
 
2017
Dec:

Fanta supports One Family at 2017 Boxing Day Junkanoo Parade

  Christmas Come Early $10,000 Giveaway
Nov:

For the 4th year both Powerade and Dasani water will hydrate all Bahamas Half participants.

Oct:

Coca-Cola supports the International Culture Festival

 

Powerade & Dasani will hydrate the Run For Pompey

Sept:

Powerade Potcakeman Triathlon

July: Sprite teams up with the Royal Bahamas Police Force for the 9th year (updated)
 

Lesly St. Fleur to host first Beach Soccer Clinic with Powerade

  Caribbean Coke Bottler upgrades to solar power in The Bahamas
 

Sprite teams up with the Royal Bahamas Police Force for the 9th year

June:

K. Kaiya Pinder wins a full scholarship from Coca-Cola

 

Basketball Smiles Summer Program

Coca Cola goes for gold in Rio 2016 Olympic Games with glocal #thatsgold campaign


Locally Coca-Cola will feature Arianna Vanderpool-Wallace, our local Olympic Swimmer

As the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has its eyes set on celebrating gold – but not just the gold found on top of the world’s most elite podium. In the 88th year of this special partnership, Coca-Cola will celebrate with fans across the world the gold feeling that comes from accomplishing something great, however simple, in an everyday moment. 
“While the gold medal is an icon of sporting success, Coca-Cola believes that gold moments can happen far beyond the podium. They can happen every day and all around the world,” Cara Douglas, Marketing Manager – Caribbean Bottling Company, local producer of Coca-Cola. “For Coca-Cola, gold moments are made of special feelings – joyful, refreshing, sharable – all of those moments that make you feel gold, just like the feeling of drinking an ice-cold Coca-Cola. We look forward to bringing #ThatsGold to life in The Bahamas and around the world this summer.”

#ThatsGold, which is rolling out around the world, will come to life through Global Television and Print Campaign and out-of-home campaign, featuring famous gold moments from previous Olympic Games and the faces of some of the most famous athletes from around the world, including our very own Olympic Swimmer, Arianna Vanderpool-Wallace.

In line with the recent “Taste the Feeling” global creative campaign, the images featured in the global creative depict authentic, real gold moments on and off the podium with a Coca-Cola, Diet Coke, or Coca-Cola Zero. The television ads center on the gold moments that happen both on and off the podium during the Olympic Games.

Additionally, in the lead up to the Games, Coca-Cola has been the presenting partner of the Olympic flame on its incredible 95-day journey through Brazil as part of the Rio 2016 Olympic Torch Relay. By the time the torch arrives in Rio de Janeiro, the flame will have been carried by over 12,000 people, having visited 320 cities, covering 20,000km on land, and over 16,000km by air. Nearly 2,000 Coca-Cola torchbearers are helping the flame reach the most remote and diverse corners of Brazil, chosen based upon the inspiring work they have done in their communities, for embracing positivity and for the gold spirit with which they bring people together.

The Bahamas, is one of more than 50 markets activating #ThatsGold globally.  The campaign will come to life through an integrated marketing program that incorporates an elite group of athletes, and general public. Here in the Bahamas we you see pieces of the campaign in our local food stores, #ThatsGold pop-up activations, billboards, television ads, and social media activities.  

Historic Partnership
The Rio 2016 Olympic Games marks 88 years of partnership between The Coca-Cola Company and the International Olympic Committee and the Olympic Movement.  “As an Olympic sponsor since 1928, we believe the Olympic Games are a force for good that unite people through a common interest in sports, and we have seen first-hand the positive impact and long-lasting legacy they leave on the communities of the host nations,” said Douglas.  “We support the core values of the Olympic Movement – excellence, friendship and respect – and are proud to continue our role in helping to make the Olympics a memorable experience for athletes, fans and communities all around the world.”